Flairworks

Guiding Families & Corporations

Towards Sustainable Success

Solutions for Sustainable Success

At the heart of every successful organization lies effective governance. We specialize in providing tailored solutions for family-owned businesses and corporate enterprises, ensuring alignment, accountability, and strategic clarity. From family governance frameworks that integrate family values with business goals to corporate governance systems that drive ethical leadership and compliance, our services empower organizations to achieve sustainable growth and long-term success.

Family Governance

Family governance refers to the formalized structures, processes and systems that guide how family members interact with their family-owned business. It encompasses policies, rules and frameworks that align the family’s values, goals and roles with the operational and strategic needs of the business. Key components of family governance include a family constitution, family council, regular family meetings and succession planning.

Corporate Governance

Enterprise or Corporate governance refers to the set of rules, practices and processes through which the enterprise is directed and controlled. It establishes the framework for decision-making, accountability and performance monitoring, ensuring that the organization operates effectively, ethically, transparently and in alignment with its strategic objectives, stakeholder expectations, regulatory requirements and long-term sustainability goals.

Our Approach

We are a boutique consultancy dedicated to providing tailored governance solutions for mid-sized Middle East family-owned businesses. Our approach to developing personalized client-specific solutions helps families build strong, enduring foundations that balance family values with business success.

By addressing family dynamics and business priorities, we empower family enterprises to preserve their legacy and achieve sustainable growth for the coming generations.
Mid-size family-owned businesses often face specific challenges that may differ from large corporations. They need practical solutions that directly translate into actionable results.

Why Choose Us?

Choosing us means partnering with experts committed to delivering solutions that work seamlessly for your unique needs. Our structured and collaborative process ensures that the solutions we provide—whether it’s custom governance frameworks or succession plans—are meticulously tailored to address your goals.

We prioritize clarity, efficiency and measurable outcomes, leveraging our proven 6-step approach to drive impactful results. Through interactive workshops and regular touchpoints, we foster alignment and ensure that strategies remain relevant and effective throughout their implementation.

Experienced Business Insiders

We are business insiders with firsthand experience managing enterprises at the CEO and Board levels. Our leadership journey spans multinational corporations and a multi-generational family business group in the GCC. This blend of experience provides us with a deep understanding of corporate operations, family dynamics and the critical interplay between them. Drawing on this expertise, we deliver tailored solutions that address the unique challenges and opportunities of family-owned enterprises, ensuring strategies that resonate with their values and goals.

Experienced Middle East Insiders

We understand Middle East business ethos and practices with decades of experience in the region and with a profound appreciation for its rich traditions. Our consultancy blends best practices with an intimate understanding of the cultural, social and linguistic nuances of the region empowering solutions that align with the family values.

Credentials That Build Trust

Our expertise is rooted in a robust foundation of education, leadership and experience:

Education:

  • Graduate in Economics, American University of Beirut
  • Advanced Certificate in Family Business Advising, Family Firm Institute (USA)

Professional Experience:

  • Vice President & Regional General Manager Middle East & Africa, The Gillette Company
  • Integrated the MEA region and led operations, driving growth and operational excellence.
  • Group CEO, Family-Owned enterprise in Saudi Arabia. Guided a multi-generational family enterprise in the GCC, fostering governance, succession planning and business growth.
  • Board of Directors, served on boards spanning commercial enterprises, educational institutions and NGOs, contributing strategic insights and governance expertise.